Small Business

You’ve probably heard that big businesses have the advantage when it comes to luring top talent simply because of their brand recognition. For example, Google lures top programmers, web marketers, and other Internet specialist based on name recognition and for being known for their culture of being a fun place to work. The same can be said about Southwest Airlines. From the leaders on down, Southwest employees believe in “The Golden Rule,” which means treating each other the way they want to be treated.